A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

€an idea is nothing more of less than a new combination of old elements”. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. It has been a while since I've had the pleasure. The five step process outlined by James Webb Young in his book 'A Technique for Producing Ideas' is outlined in my original post on how to have ideas. Therein, James Webb Young writes of the techniques he uses for producing 'ideas'. Writer Kirby Ferguson has summarized a 1965 book called A Technique for Producing Ideas, a method intended to produce new ideas eureka-style. A technique for producing ideas by james webb young - review on light medium bold. Not to you, of course, because I know that you personally have no particular anxiety about your ability to produce great ideas on demand. I picked up James Webb Young's classic - A Technique for Producing Ideas - yesterday. Kirby Ferguson has written a summary for the book A Technique for Producing Ideas. Like any creative person though, you know it isn't as clear cut as that. The biggest challenge to content marketers has to be generating new ideas which haven't already been covered exhaustively by others. Generating good idea is a fine art, if you have mastered it you will be. In 1939 James Webb Young, an advertising executive created the “Technique for Producing Ideas.” While this list may be older than anyone reading this blog, the concepts are not only still relevant…they actually work. [] His book, A Technique for Producing Ideas, is still available today. 99% of Web surfers only consume content.